Marketing 

Detailed Syllabus 

Syllabus 

Lecture Notes 

Reading Materials

Video lesson 

Marketing TEST 1

Module 1_Creating and Capturing Customer Value

Lecture Slides 

Reading Materials 

Marketing Module TEST 2 

Module 2 Company and Marketing Strategy

Marketing Module TEST 3 

Module 3 Analyzing the Marketing Environment

Video Lectures 

Marketing Module TEST 4

Module 4 Managing Marketing Information to Gain Customer Insights

Video Lesson 

Marketing Module - TEST 5

Module 5 Consumer Markets and Consumer Buyer Behavior

Video lectures 

Marketing Module TEST 6

Module 6 Business Markets and Business Buyer Behavior

Introduction to Executive Diploma in Marketing Management CourseThis Executive Diploma in Marketing Management is an online and on campus program designed for leaders, managers, executives who are passionate about knowing the basics of marketing, marketing management, strategic marketing, consumer behavior and marketing research. There is an increasing demand for professional who expertise themselves in both marketing and management. After completing the course, you will be awarded Executive Diploma in Marketing Management and&nbsp; will become one of the elite Marketing professional who is equipped with the skills and knowledge marketing who would&nbsp; strategic marketing decision.BackgroundThe Executive Diploma Marketing Management a 3 – 6 months program that combines both theory with practice of marketing management. The course is taught online by expert faculty from LSBSS. There are six taught modules.<table style="min-width: 75px;"><colgroup><col><col><col></colgroup><tbody><tr><td colspan="1" rowspan="1">Course Number</td><td colspan="1" rowspan="1">Module Name</td><td colspan="1" rowspan="1">Credits</td></tr><tr><td colspan="1" rowspan="1">EDMM410</td><td colspan="1" rowspan="1">Marketing - Creating and Capturing Customer Value</td><td colspan="1" rowspan="1">10</td></tr><tr><td colspan="1" rowspan="1">EDMM420</td><td colspan="1" rowspan="1">Company and Marketing Strategy (Building Relationships)</td><td colspan="1" rowspan="1">10</td></tr><tr><td colspan="1" rowspan="1">EDMM430</td><td colspan="1" rowspan="1">Analyzing the Marketing Environment</td><td colspan="1" rowspan="1">10</td></tr><tr><td colspan="1" rowspan="1">EDMM440</td><td colspan="1" rowspan="1">Managing Marketing Information to Gain Customer Insights</td><td colspan="1" rowspan="1">10</td></tr><tr><td colspan="1" rowspan="1">EDMM450</td><td colspan="1" rowspan="1">Consumer Markets and Consumer Buyer Behavior</td><td colspan="1" rowspan="1">10</td></tr><tr><td colspan="1" rowspan="1">EDMM460</td><td colspan="1" rowspan="1">Business Markets and Business Buyer Behavior</td><td colspan="1" rowspan="1">10</td></tr><tr><td colspan="1" rowspan="1">&nbsp;</td><td colspan="1" rowspan="1">Total credits</td><td colspan="1" rowspan="1">60</td></tr></tbody></table>

This Executive Diploma in Marketing Management is an online and on campus program designed for leaders, managers, executives who are passionate about knowing the basics of marketing.

Executive Diploma in Marketing Management

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